The sight of Beyoncé blissfully stomping down a high street, wielding a baseball bat, in a custom-made, canary-yellow Givenchy dress asking the question: “What’s worse, looking jealous or crazy?” will end up being one of the year’s iconic images. In a perfect tribute, she has released a piece of merch featuring this image rendered in emoji lady realness on a black dad cap. Beyoncé’s Lemonade merchandise has been extremely on point, helping rebrand the pop merchandise stand as the most relevant shop around now. This second roll-out of Lemonade apparel features patches, iPhone cases, bodysuits and cropped sweatshirts, but our favourite is this Hold Up-referencing piece. The dancing emoji lady was an unlikely fashion inspiration last season, yellow was a key shade and the dad cap is a sportswear perennial. So a perfect style triptych in one wearable piece.
