Automakers are doing their best to insulate buyers from tariff-related costs. Volkswagen, which promised to maintain the current prices on all its models through the end of May, has extended that pricing guarantee through the end of June.
The automaker said in a statement today: "In an effort to keep vehicles affordable for our customers, the brand will cover today’s increased costs." This, despite it being more expensive "to do business in the current environment," the company said. The hold on current MSRPs includes the Jetta and Taos, the brand’s entry-level models, which it makes in Mexico.
The company said they "will maintain their accessible price points," which will include the redesigned 2025 Tiguan, the brand’s best-selling model in America. It starts at $30,920 (all prices include the destination charge), while the Jetta and Taos cost $23,720 and $26,420, respectively.
VW didn’t say what will happen at the end of June. A Reuters report today alleged Volkswagen, along with BMW and Mercedes-Benz, are working to make a deal with the US government regarding the president’s tariffs on imported vehicles. The report says that a deal could happen sometime in June, which would result in the three heavily investing in the country.
General Motors is also keeping prices unchanged despite any increased costs. However, it’ll cost the company $4 to $5 billion, and it’s not a route every automaker is taking. Ford had to increase the price of the Maverick, now $30,000, after offering employee pricing on select models.
Aston Martin plans to increase the price of its vehicles, and Volvo plans to pass some of the tariff-added costs onto consumers. Toyota has said that tariffs will result in higher prices, reduced sales, and costlier repairs for customers.
Sources: Volkswagen, Reuters
