A campaign to buy Christmas dinner for someone experiencing homelessness for just £5 has returned this year.
itison’s annual fundraiser for Social Bite launched today to help those most in need.
As well as buying Christmas dinner for homeless people, the public is also being asked to buy gifts for families and individuals who continue to be hard-hit by the Covid-19 pandemic.
The annual Christmas fundraiser has been running since 2014 and has raised £3 million and 600,000 donations to those who need it most.
Oli Norman, CEO at itison said: “Every year we’re blown away by the generosity of our members and this year, we need your help more than ever. We’re asking you to do something amazing this Christmas and help those who need it the most.
“No one has been harder hit by the global pandemic than the most vulnerable in our society. By donating £5, you’ll be making sure vulnerable families and homeless people have somewhere to go and a present to open this Christmas after what’s been another incredibly hard year.”
Josh Littlejohn, co-founder of Social Bite said: “Back in 2014 we started working with itison on our annual fundraiser, with a target of 800 Christmas dinners. We ended up receiving over 32,000 donations meaning we could feed homeless people for the whole year.
“Our annual itison fundraiser continues to exceed our expectations every year and has dramatically shaped the work we can do at Social Bite.
“We couldn’t do it without you and would love you to join us in sharing kindness this Christmas, please share it with all your friends and help the people who need it the very most this year.”
In Scotland, Social Bite’s Glasgow, Edinburgh and Aberdeen cafes will open their doors to the homeless on Christmas Eve and Christmas Day to serve Christmas dinners with all the trimmings, offering food and company for those suffering with loneliness.
To donate £5 to buy a Christmas dinner for a homeless person or give a Christmas gift for children, families and vulnerable individuals visit www.itison.com/donate.
