Butlins reaps rewards from UK holiday boom

A honeymooning couple at Billy Butlin's Ocean Hotel in Saltdean near Brighton in Sussex in April 1957 Photograph: Lee Tracey/Hulton Archive

Women workers at Butlins wearing Marilyn Monroe face masks as they parade in their swimsuits in May 1952 Photograph: Hulton Archive

A couple kiss during an all night party at a Butlins 'adult weekend' Photograph: Gary Calton/Guardian

A trio of men take part in one of Billy Butlin's famous knobbly knees competitions Photograph: Getty

Holiday camp 'king' Billy Butlin receiving a dual kiss from two Miss World contestants in 1962 Photograph: PA

Sir Cliff Richard's red coat days saw the birth of his rock and roll career, performing with a backing group called The Drifters for £25 a week at Clacton-on-Sea in the 1950s Photograph: Rex Features

TV presenter and I'm A Celebrity...Get Me Out Of Here! contestant Darren Day began his career as a redcoat at Butlins Photograph: Steve Maisey/Rex Features

The modern face of Butlins: the Shoreline Hotel in Bognor Regis Photograph: Gary Calton/Guardian

Heading for the beach at Butlins Family Entertainment Resort at Skegness Photograph: Don McPhee/Guardian

Crowds enjoy the sunshine at Butlins in Skegness Photograph: Don McPhee/Guardian