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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

BusinessWeek embraces the web at last

BusinessWeek, the world's biggest business magazine, is embracing the web at last. Its editor-in-chief, Stephen Adler, realised that change at the magazine (circ. 930,722) had been too slow. Now its journalists are writing more material for the website. The European and Asian print editions have been ditched in favour of on-line versions. Several high-profile writers have started regular blogs on BusinessWeek.com, which also has video content. The result? The website now reaches more than 7.1m unique users and online advertising has risen 61% year on year. "What I love about the web is you know instantly whether or not something is a hit," says Adler . (Via Financial Times)

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