Burger King's meat-free Impossible Whopper is a success in the Show Me state of Missouri.
So now the rest of us will get to try it.
The 59-restaurant trial run in St. Louis, which was launched in early April, is "going exceedingly well, surpassing the most bullish expectations," a representative for Impossible Foods, the Redwood City-based start-up, said Monday.
By the end of 2019, Burger King will bring the Impossible Whopper to all 7,200 of its U.S. restaurants.
That will represent the largest meat-free fast-food experiment in the country. According to the Washington Post, the closest in size is Carl's Jr., which is selling its Beyond Famous Star, made with Beyond Beef, at more than 1,000 restaurants.
