Burger King's nationwide roll-out of the meatless Impossible Whopper will expand to the Bay Area today, Monday, June 10.
Representatives of both the fast-food giant and the plant-based start-up announced that sales would begin at 111 restaurants in this region after successful trial runs elsewhere.
In early May, the decision was made to bring the Impossible Whopper to all 7,200 of the Burger Kings in the United States by the end of 2019.
A 59-restaurant trial run in St. Louis, which was launched in April, went "exceedingly well, surpassing the most bullish expectations," a representative for Impossible Foods, the Redwood City-based start-up, said in early May.
After that, the product launch began. So far the roll-out includes Miami; Montgomery, Alabama; Columbus, Georgia _ and now the Bay Area.
At year's end, the nationwide offering will represent the largest meat-free fast-food experiment in the country. Carl's Jr. was first to market with its Beyond Famous Star, made with competitor Beyond Beef, but that burger is sold at a smaller number of restaurants _ 1,000-plus.
According to Impossible Foods, their flagship product, the burger, is available at more than 9,000 establishments nationwide.
To find a nearby Burger King, go to www.bk.com.
