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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Burger King grills up games

Last week, fast "food" chain Burger King officially announced the release of limited edition computer games featuring their brand's intellectual property, available for a brief time in the US in November and December. In a clever - and probably expensive - move, the retail franchise commissioned a series of interactive playthings that should irrevocably burn images of a disturbing King, the "subservient chicken" and Whopper Jr. onto the brain stems of youth.

According to GameSpot, the games are adaptations of existing genres, so there's a stealth action title, a driving game and a Hot Wheels-style arcade racer. They'll be available for multiple platforms on one disc and will retail for under $5. Methinks they won't be ground-breaking, but they're sure as heck a step up from the plastic bumpkiss I used to get (when I was an impressionable tyke) in Happy Meals.

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