Burberry's Tisci re-imagines classics in London runway show

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Riccardo Tisci drew inspiration from Burberry's design heritage by re-imagining the British label's trenchcoats and camel, black and red check at London Fashion Week on Monday.

U.S. models Kendall Jenner, Bella Hadid and Gigi Hadid, and Russian Irina Shayk, walked in an Autumn-Winter 2020 collection that featured the house's signature neutral tones and references to old-style English tailoring and vintage sportswear.

Silhouettes were lengthened and trenchcoats came in multiple variations, including oversized, fur trimmed and sleeveless, in a show titled "Memories".

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Single outfits combined different sizes and colors of the 164-year-old label's classic check, paired with minimal accessories.

Tisci has revamped Burberry since he joined in 2018, changing the label's typeface, introducing a "TB" monogram and bringing an edginess to its classic styles.

The Italian's designs are key to Chief Executive Marco Gobbetti's aim to move the label further upmarket.

Chief Creative Officer for Burberry Riccardo Tisci appears following the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

His shows have created buzz, particularly among younger shoppers in China who are spending more on luxury brands, with product shown on the runway selling well in stores.

But Burberry, like other European fashion houses, has been hit hard by the outbreak of coronavirus in China, its most important growth market, as shoppers have deserted upmarket malls in major cities and tourism has slumped.

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

(Reporting by Hanna Rantala; Writing by Paul Sandle and Elizabeth Howcroft; Editing by Mark Potter)

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Model Irina Shayk presents a creation during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Model Gigi Hadid presents a creation during the Burberry show in London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Model Bella Hadid presents a creation during the Burberry show in London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Model Kendall Jenner presents a creation during the Burberry show in London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Models present creations during the Burberry catwalk show at London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls

Model Kendall Jenner presents a creation during the Burberry show in London Fashion Week in London, Britain, February 17, 2020. REUTERS/Henry Nicholls