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Satchel Price

Bulls rookie Coby White signs shoe contract with Adidas

Coby White announced he’s signed a shoe deal with Adidas. | Elsa/Getty Images

Bulls rookie Coby White has signed an endorsement contract with Adidas ahead of his first NBA season. The first-round pick made the news official Tuesday with a post on Instagram, announcing himself as part of “Team Adidas.”

View this post on Instagram

#teamadidas let’s get it! @adidashoops #FMF

A post shared by Coby (@cobywhite) on Aug 13, 2019 at 10:04am PDT

Adidas now boasts endorsements with two of the Bulls’ top players entering the 2019-20 season. The sportswear giant also signed Zach LaVine to a multi-year contract reportedly worth up to $35 million in 2017.

White, the No. 7 overall pick in the 2019 NBA Draft, becomes the latest prominent rookie to join Adidas prior to the upcoming season. Timberwolves guard Jarrett Culver and Pistons big man Sekou Doumbouya also joined the sneaker giant, according to ESPN.

Jordan Brand landed the biggest fish of the year in Zion Williamson, while Nike (which also owns Jordan Brand) lured a characteristically stacked class including lottery picks Ja Morant, De’Andre Hunter, Darius Garland, Jaxson Hayes, Cam Reddish and P.J. Washington.

White, who’s expected to compete with Tomas Satoransky and Kris Dunn for playing time, will wear No. 0 during the upcoming season. He wore No. 2 during his lone year at UNC.

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