Feb. 24--The Bulls' NBA Development League team that will begin play in Hoffman Estates in the 2016-17 season will go by the name the Windy City Bulls.
"The Windy City Bulls will build on the great traditions of the Chicago Bulls and bring the enjoyment and love of the game of basketball to fans in the northwest suburbs," Bulls President and chief operating officer Michael Reinsdorf said. "Windy City Bulls emerged as a fan favorite during our 'Name the Team' campaign earlier this season, and we thank the thousands of fans who helped us select a name that creates a strong connection to the region, reflects our civic pride, and extends the reach of the Bulls brand."
Team President Brad Seymour was on hand as the announcement was made official Wednesday at a pep rally at Eisenhower Junior High School in Hoffman Estates.
The name beat out other finalists of Great Lakes Bulls and Heartland Bulls, all of which were offered by fans in original voting.
According to the team's press release, the primary logo features "design elements that convey a new brand personality for the D-League team while maintaining a connection with the iconic Chicago Bulls logo. The overall shape of the Bull head has been altered to incorporate a larger and wider set of bull horns with the removal of the red tips. The brow line dips down in the center, and the three horizontal lines were shaped to form the lines of a basketball. The Windy City Bulls wordmark anchors the logo, with the word "BULLS" in the same font as the Chicago Bulls logo. The secondary logo shows the profile view of the Bull head integrated into the outline of the state of Illinois to incorporate a more regional appeal. The primary branding colors are red and black, with metallic silver serving as an accent."
The team will play 24 home games at Sears Centre Arena.
