For the last 30 years, Builder's Edge, a technology-powered development partner in high-end luxury residential markets, has observed that while many industries have embraced automation, construction workflows remain heavily manual. The company set out to unify scheduling, communication, subcontractor coordination, and backend systems, providing a structured approach to planning and delivering homes in a field that demands careful capital stewardship and precise operational alignment.
Bridging vision to execution, founders Christian Tirone (President and CEO) and John Urchak (COO) built Builder's Edge over the past 15 years through their firsthand experience in high-end luxury residential construction. Tirone adds, "Our goal is to disrupt the construction industry through the combination of Real Estate and Technology." Observing recurring bottlenecks on luxury builds, they translated these insights into workflows that reflect the realities of day-to-day operations.
Tirone, through years of experience alongside his Computer Science Degree, frames the platform as the convergence of development craft and technical design, while Urchak emphasizes solutions that integrate seamlessly with existing construction processes and subcontractor dynamics. Their complementary expertise gives the platform real-world applicability. Tirone brings a systems-oriented perspective from luxury development, while Urchak adds operational focus and investor insight.
From these experiences, a method emerged. Rather than adding technology as an afterthought, Tirone translated years of field experience into structured systems that support the craft while streamlining work. The goal was clarity and consistency, ensuring tools serve the project rather than complicate it. Urchak adds a practical dimension, focusing on the realities of the job site. He states, "The tools need to work with the way people actually build, not force them into a new process. We designed systems to adapt to schedules, permits, and the teams making the project happen."
That philosophy is expressed in the Builder's Edge platform. It begins with an algorithm invented by Builders Edge for targeted opportunity evaluation and moves into a proprietary software where architects, engineers, and designers collaborate on a shared model. Rapid site scanning and AI-assisted takeoffs translate existing conditions into digital plans. Meanwhile, automated scope generation converts design intent into procurement and bidding activities with fewer manual handoffs. By keeping data aligned across stakeholders, the platform aims to reduce uncertainty and help teams anticipate needs.
In addition to workflow coordination, Builder's Edge integrates financing as an operational component. The company partners with Ascend Capital Partners to align capital with validated project milestones, allowing funding to correspond more closely with approvals and active progress. In this model, capital acts as an integrated partner that moves in step with design and construction, helping to limit timing friction and giving project teams greater visibility into resource availability. The integration of process and capital frames financing as part of the project workflow rather than an external pause point.
For contractors and investors, the platform offers a coordinated set of services. General contractors gain access to well-defined opportunities and systematized scopes that ease administrative demands, allowing greater focus on on-site performance. Investors and capital partners receive organized reporting and structured oversight designed to make engagement clearer and more consistent. Combined, these elements help establish a repeatable framework for delivering luxury residential projects in carefully selected markets.
Builder's Edge intends to continue refining its model in current regions while preparing for measured expansion beyond domestic borders. "The plan is to translate clear workflows, synchronized capital, and disciplined execution into new geographies with sensitivity to local conditions and regulatory frameworks," Urchak explains. Builder's Edge approaches growth as a careful adaptation of proven practice rather than rapid roll-out, with emphasis on steady refinement and operational continuity.
Ultimately, Builder's Edge frames its work as a response to observable needs in luxury residential development by empowering partners on their real estate development journey. The focus is on building systems that reduce friction, increase predictability and scalability, and allow builders to return attention to craft while offering investors clearer oversight. Because the platform grew from direct project experience coupled with technical insight, the company presents its approach as a considered evolution in how homes move from concept to closing.
