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The Guardian - UK
The Guardian - UK
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Build your brand story using Instagram with Poppy Loves London

Eva of Poppy Loves London.
Eva of Poppy Loves London. Photograph: Emma Parlons

This online workshop is part of our new, exciting range of digital masterclasses that we are offering. In this live online workshop, you will have the opportunity to engage in real time with our brilliant course tutors, as well as other participants – with additional pre and post-course support from our learning team. To celebrate the launch, we are offering a very limited supply of introductory early bird tickets for each event, discounted up to 40% – once they’re gone, they’re gone!

You may be aware that, when used smartly, Instagram provides a valuable tool for expanding your reach and engaging with your audience. But how can you use it to the benefit of your brand?

In this engaging workshop with award-winning blogger, Eva of Poppy Loves London, you will learn how to get to grips with Instagram and use it to grow brand awareness and build a loyal following. Eva will guide you through the key elements of good Instagram photography, how to use hashtags and @mentions to reach the people you want to, how to monitor the success of your content – and more.

Whether you work in marketing or PR, want to grow your own business, are looking to build an eye-catching profile that could turn into a source of income, or are simply seeking advice for creating an aesthetically pleasing grid, this is an unmissable masterclass with one of the best in the business.

Course content

  • How can Instagram benefit your business or brand?

  • Creating a compelling profile

  • The key elements of good Instagram photography

  • Growing your presence on Instagram – including using hashtags and @mentions to best effect

  • Tips for using Instagram to engage with new and existing customers

  • Using Instagram to achieve goals for your business or personal brand

  • Learn how to monitor the impact and success of your content so you know what is working

  • The exact tools you need to make Instagram posts shine – and to help you save time

  • Q&A and group discussion

You will be sent a link to the online workshop 1hr before the start time of 6.30pm (BST).

Tutor profile

With over a decade of experience in branding, social media and communications, Eva of Poppy Loves London has worked with and consulted for a number of businesses, from local independents to global brands, while also setting up the award winning London Lifestyle blog and her global online book club – Poppy Loves Book Club. Today, the Poppy Loves brand reaches hundreds of thousands of people every month, utilising key social channels, including Instagram – one of its primary growth drivers. Follow Eva on Instagram.

You will be sent a link to the online workshop 1hr before the start time of 6.30pm (BST).

Details

Date: Thursday 6 August 2020
Times:
6.30pm-9pm (BST)
Price: Early bird ticket price of £36 (plus £1.87 booking fee); standard ticket price of £45 (plus £2.21 booking fee)
Event capacity: 60

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Information on Guardian Masterclasses

To contact us, click here. Terms and conditions can be found here.

Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.

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