Nathalie Nahai on January 5, 2017 in Las Vegas, Nevada. (Photo by Bryan Steffy/Getty Images for VIACOM) Photograph: Bryan Steffy/Getty Images for VIACOM
Whatever your profession, or wherever you feel you’re currently sitting on your career ladder, if you want to understand how to really drive performance, you need to harness your personal values. In doing this, you will not only identify what drives your decisions, but how to use those decisions to build your reputation and boost the value of your business resilience.
In this practical workshop with Nathalie Nahai, bestselling author and creator of The Hive Podcast, you will discover the science-backed insights into identifying what motivates you. You will also come away with an understanding of where you sit on The Values Map, and how to apply the Four Cs framework to your professional thinking, to better connect with your customers with integrity and purpose.
This highly interactive masterclass blends practical exercises, case studies, group discussion and Q&A, and has been designed for all business professionals, whether CEOs and those in the C-suite, to those working in NGOs and start-ups, as well as freelancers.
Course content
The key changes to consumer and employee behaviours, including:
Generational differences (such as those in Gen Z and millennial cohorts)
The shift we’re seeing from hedonic (pleasure-seeking and pain-avoiding) to eudaimonic (purpose-seeking) consumption and culture
How this change is impacting both consumer and employee behaviours
Self-determination and why it is important both on- and offline
How to meet people’s needs for autonomy, competence and relatedness
The Four Cs framework for maintaining integrity:
Commitment
Congruence
Consistency
Coherence
How to avoid virtue signalling, to better understand your own needs, and ultimately meet those of your customers and/or employees
This course is for…
Business leaders and those in the C-suite who want to know how to identify the deeper values that drive their goals and behaviours, as well as those of their customers
Anyone working in NGOs, start-ups, or freelance who want to both assess and build a roadmap towards greater long-term integrity and business resilience
Tutor profile
Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics and the psychology behind evolving consumer behaviours. Her clients include Google, Unilever and Accenture, to whom she teaches how to ethically apply behavioural science to enhance online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast, and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, and on TV and radio.
You will be sent a link to the webinar 2hrs before the start time of 6pm (BST).
Details
Date: Tuesday 7 September 2021
Times: 6pm-8.30pm BST
Price: £99 (plus £4.47 booking fee) or £110.99 for book + ticket for Business Unusual by Nathalie Nahai (plus £4.96 booking fee)
Event capacity: 60
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