A massive discount deal is coming back to a leading toy retailer, almost a year after it sparked chaos across the country.
The 'pay your age' event is returning to Build-A-Bear stores across the UK, offering personalised teddies for a fraction of the usual price.
The Liverpool Echo reports the event will only be available in store, to those who provide a valid email address in advance.
It comes less than 12 months after the same event caused chaos at the firm's Nottingham store.
In July parents faced up to a seven-hour wait to buy a discounted toy at Nottingham's intu Victoria Centre.
Queues began forming outside the store at 7.30am and by 9am (when the shop opened) it was already 160 families deep and snaking through a first-floor emergency exit.
The waiting time was not enough to put off some dedicated mums and dads who were still joining the line at 10am in a bid to buy a bear for their child's current age in pounds before the store closed at 6pm.
One provision in the new deal is that the toys will only be given to boys or girls during their birthday month, for the discounted price.
For example, if your little one turns two in April then throughout the month you can visit a Build-A-Bear store and pick up its Happy Birthday teddy for £2.
And that's not all - the store says your little one will get the full celeBEARation which includes birthday cake photo prop, birthday party hat, ringing the birthday bell and they will announce their birthday to the entire workhop.
To claim the offer, shoppers must be a Build-a-Bear Bonus Club member which you can join here .
This offer is available in all U.K. Build-A-Bear Workshop stores and outlets.
