Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Chicago Sun-Times
Chicago Sun-Times
Sport
USA TODAY SPORTS

Bucs QB Tom Brady shows his new color

Tom Brady is developing a new color called Brady Blue.  His apparel brand, BRADY, developed the new hue in a partnership with Pantone. | Danny Karnik/AP

If there was any question about the influence and reach of Tampa Bay Buccaneers quarterback Tom Brady, his next venture just might leave no doubt.

Brady, the NFL’s leader this season in touchdowns and passing yards, is developing a new color called Brady Blue.

His apparel brand, BRADY, developed the new hue in a partnership with Pantone, known for being a longtime influencer in color.

According to a news release, the Brady Blue color “embodies the brand’s founding principles to be the best you can be while inspiring fearlessness, resilience, and confidence towards achieving peak performance.”

Brady, of course, spent the first 20 years of his NFL career with the New England Patriots and the last two with Tampa Bay. He has won seven Super Bowls.

Developed in partnership with quarterback @TomBrady, @bradybrand and Pantone Color Institute: Brady Blue 112-22 is bold, exuding strength and confidence, imbued with an inner intensity, emblematic of his self-determination and commitment to precision.#Pantone #Bradyblue pic.twitter.com/4toZamFxa1

— PANTONE (@pantone) December 23, 2021

“Exuding strength and confidence, BRADY BLUE is an impressive blue shade with an intensity emblematic of Tom Brady’s self-determination and commitment to precision,” the press release says.

Brady’s apparel line will be available to the public on Jan. 12 with Nordstrom carrying the brand in select stores and on their website a week later.

Read more at usatoday.com

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.