A couple of weeks ago, I wrote about the race for bigger, faster, cheaper broadband.
No surprises that BT, the goliath of British ISPs, is able to make price cuts... and that's exactly what it's doing. BT is upping the ante by reducing the prices of all its services - for a limited time, though.
The spiel says "Today BT launches its best value broadband offer for its family of consumer broadband products - giving customers the chance to buy broadband for just £15.99", but here's the real deal.
For the first three months prices for the Broadband from BT family of products will be as follows:
BT Broadband Basic (up to 1Mb) down from £17.99 to £15.99
BT Broadband (up to 2Mb) - down from £24.99 to £22.99
BT Yahoo! Broadband (up to 2Mb) - down from £26.99 to £24.99
BT Yahoo! Broadband (up to 2Mb) - down from £29.99 to £27.99
The proviso is, of course, that these prices only apply for the first three months. It's likely in response to price sensitive advertising from the likes of Tiscali, but competition and price cutting are usually fairly good news for customers.
Whatever the motive, it still marks a step change in the aggressive marketing of higher speed services.
