Brucie through the ages

An ITV publicity shot in 1959 from early in Brucie's career. Still, everything's relative - he made his TV debut 20 years earlier. Brucie has had more than 20 catchphrases and we've sprinkled a few throughout this gallery. How many can you remember? Photograph: Rex Features

Brucie with his first wife, Penny, in 1960 outside University College Hospital in London. And here's your first catchphrase - we'll start with an easy one: 'Nice to see you, to see you nice'. Photograph: PA

Presenting pools winners Vivian and Keith Nicholson with a cheque for £152,319 from the pools in 1961 - 'Good game, good game' Photograph: Getty

With the Beatles at the London Palladium in 1964. Brucie may even have said of the Fab Four: 'Didn't they do well?'. Photograph: Rex Features

A playfight with Frankie Howerd in 1967 - or is it a chin-stretching competition? Either way, Brucie's winning. As he said in Beat the Clock: 'I'm in charge.' Photograph: Rex Features

With second wife Anthea Redfern - a Generation Game hostess - and their two children. Here's a catchphrase to go with this cute picture: 'A cuddly toy - aaah.' Photograph: Rex Features

The strongman pose - based on Rodin's The Thinker, apparently, from the start of the Generation Game - he'll soon be saying 'Give us a twirl' Photograph: BBC

Another chin-stretching competition with Sammy Davis Jr - this time in 1980. How many catchphrases did you have, Sammy? Fewer than 20, we'd wager - and were any of them as good as 'Don't touch the pack, we'll be right back'? Photograph: Rex Features

Hosting the Price is Right in 1984. It is estimated that at any given point at least 20 people in the world are doing Brucie impersonations. Saying things like: 'Remember - Bruce's price is always right.' Photograph: Rex Features

You Bet! in 1988. And some people are probably saying: 'What's on the board, Miss Ford?' Photograph: Rex Features

About time - Brucie on the golf course where he became a regular on the pro-am circuit. But where's golfing partner in crime Jimmy Tarbuck? Perhaps a line like 'He'll be up for a bit of slap and tickle later' scared him off Photograph: Rex Features

Here's Tarby - along with Kenny Lynch and Brucie they were the Three Fivers back in 1996, with limited chart success. Still, let's have another Brucie line to cheer us up: 'Points mean prizes - what do points mean?' Photograph: Rex Features

Never short of a bevy of beauties, Brucie with Price is Right hostesses, from left, Lea Kristensen, Kimberley Cowell and Emma Steadman - who would have been within earshot of such immortal lines as 'It's time to meet the stars of our show, whoever you are' Photograph: PA

With third wife, Miss World 1975 Wilnelia Merced, in 2006. Perhaps Brucie used lines like 'I'm the joker of the pack, which makes me such a lucky jack' to woo her Photograph: Getty

Coming face to face with a bust of himself at the Palladium in 2005 - but don't get too excited. 'You don't get anything for a pair - not in this game' Photograph: PA

With Strictly Come Dancing hostess Tess Daly - privy to Brucie's latest catchphrase, 'You're my favourites' Photograph: Rex Features

Phew - here he is at his 80th birthday bash with Miss England and Miss Puerto Rico. However many you got from our by-no-means exhaustive list of catchphrases, well done, 'You win a Brucie bonus' Photograph: AFP/Getty