Bruce Springsteen has been a part of the Super Bowl. However, his halftime show at XLIII in Tampa on Feb. 1, 2009, doesn’t have the power of the appearance he will make in a commercial during Sunday’s Super Bowl LV.
The 2:10 “advertisement” is more of a mini-film/documentary starring Springsteen, who voices it, too. It will air one time on television during the game between the Tampa Bay Buccaneers and Kansas City Chiefs.
"The very soil we stand on is common ground": the two-minute @Springsteen film directed by @ThomZimny that will have a one-time TV airing during the Super Bowl on 2/7. Jeep® | The Middle https://t.co/mu9usMD7QB via @YouTube
— Backstreets Magazine (@backstreetsmag) February 7, 2021
“We just have to remember the very soil we stand on is common ground,” Springsteen says from a chapel in Lebanon, Kansas, with his own 1980 Jeep CJ-5 in the picture. He adds: “Our light has always found its way through the darkness. And there’s hope up on the road ahead.” The ad ends with the tagline, “To The ReUnited States of America.” Springsteen and producer Ron Aniello scored the ad with original music.
The commercial came about after a 10-year pursuit of the rock star by Olivier Francois, chief marketing officer of Stellantis.
The story of how everything came together to put arguably the last person you would see in a Super Bowl commercial on air can be read at Variety.com.
