Luxury retailer Brown Thomas are opening a new flagship store in Dublin, it was announced on Wednesday.
Shopaholics will be able to browse to their hearts’ content in the spacious new shop in Dundrum Town Centre which will consist of two levels with a retail sales area of 45,000 square feet.
It will operate alongside Brown Thomas’ existing BT2 shop.
The new store is expected to open in the first half of 2021 and will employ over 400 people once it’s up and running.
A spokesperson said: “Brown Thomas’s vision for the store is to create a contemporary space - mixing physical and digital, designed to enhance the shopping experience for customers.”
Donald McDonald, Managing Director of Brown Thomas Arnotts, said: “We are delighted to have secured a new enlarged store at Dundrum – Ireland’s leading retail destination.
"We have been looking for a larger space at Dundrum for a number of years to enable us to deliver a more enhanced customer experience, and in particular, to help grow our successful BT2 business there.
“Brown Thomas Dundrum will reflect the considerable investment we’ve made in recent years to make our stores and online platforms exciting and inspiring destinations for our customers, who can expect unrivalled product ranges and innovative new retail and digitally-enabled concepts at Dundrum once opened.
"In the meantime, it will be business as usual for the existing BT2 store in Dundrum, and for customers and team members.”
Simon Betty, Hammerson Director of Retail for Ireland, said: “Brown Thomas is one of Ireland’s most iconic and successful retail brands.
"Not only does it have a cherished heritage, it also consistently delivers an exceptional brand line up for its customers and creates an extraordinary in-store environment every time you visit.
“The addition of Brown Thomas will transform the department store line up at Dundrum, replacing two levels of the existing House of Fraser store, ensuring we continue to deliver an exceptional experience as Dundrum remains the premium destination of choice for both brands and consumers.”
