Brown Thomas' yearly winter wonderland arrived early to Grafton Street today giving customers plenty of time to stock up on baubles and reindeer.
The run-up to the most wonderful time of the year has already begun in Dublin's city centre.
With 127 days until Christmas Day, the famous shop has unveiled its stock of decorations, Christmas trees, lights, stockings, wreaths and crackers.
The Christmas shop now boasts all the festive bits customers need for the yuletide season.
Brown Thomas is known for offering customers an endless choice of the finest decorations and for its landmark outdoor lights on Grafton Street.
Its Christmas shop can be found in Dublin, Cork and Limerick stores as well online at brownthomas.com
Rachel Morgans is the Buying Director for Home and Living in Brown Thomas.
She said: "The Christmas shop at Brown Thomas is regarded as offering the most exquisite festive offerings available.
"We take pride in sourcing the most beautiful decorations with strong demand from customers from the time we open; baubles and decorations are hugely popular from the beginning of the season and Christmas trees start to sell out by early November."
This year, Brown Thomas has a selection of 'true to life' trees- artificial trees that are developed from branch cuttings found in nature.
Last year's festive offering arrived slightly later than usual, launching on 17th September.
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