David Spencer went missing in the tragic case of the Milk Carton Kids 25 years ago and his brother is now digging up a Solihull site himself following a tip-off over the disappearance.
David Spencer was only 13 when he vanished with his 11-year-old friend Patrick Warren on Boxing Day 1996.
Their pictures were printed on milk cartons after he went missing.
The case which still haunts the community years later was recently the subject of a Channel 4 documentary, Birmingham Live reported.
Lee O'Toole who was just nine years old when his brother went missing, is acting on new information with the help of friends.
A Facebook video of the dig at Damson Wood Lane behind Solihull Moors football pitch has been shared hundreds of times.
He claims the group has received new intelligence which means the site "can't go unlooked".
"We're going to be here every single day from six o'clock onwards until sundown," he says.
"We've got a brother looking for his brother.
"Everyone deserves justice. Everybody. So why hasn't [Lee] got it? Why hasn't his family got it?"
Mel then implores as many people as possible to share, pass on information and help with the latest search.
A friend of Lee's has since told BirminghamLive that scores of people have been in touch offering support - with businesses even offering equipment and a GoFundMe page set up.
"It's flying around Birmingham," he said. "[Lee] has got companies messaging constantly offering mini buses and food to be dropped at the site. Mini diggers have even been offered. They just want to come and help Lee dig like we all do."
The friend, who asked not to be named but said he was speaking on behalf of Lee, claimed information had been passed onto police but not acted upon. As a reult, he said Lee and others were not taking the matter into their own hands.
He told BirminghamLive: "It's become apparent that a witness has given information to the police that's been overlooked or lost.
"Lee's in a really bad way as are the family. They've had no help throughout the whole of this. The treatment is appalling."
The friend said the information had come from a "genuine" source.
The group leading the new dig claim to have contacted the police over the weekend when the information came to light - but received no response.
"This is the family of a missing boy and they're just not interested," the family friend claimed.
"He [Lee] just wants closure. He just wants people to look at the site. He wants the police to look at the site. He wants to see if the [information] is accurate.
"Lee's plan is very simple. If no one's going to dig it he will dig it himself. He's got friends and we will all stand next to him and we will dig it.
"We're not looking to cause trouble or anything like that. The minute anything is found we will down tools and the professionals will come in.
"We would like professionals to come in now to stop Lee going through the trauma he's going through - because he is getting no help and the family is getting no help.
"25 years down the line and he has got no closure. He is finding stuff out himself and acting out himself - what is the police force doing?"
West Midlands Police have been contacted for a response.
The Milk Carton Kids
Patrick and David were reported missing first thing on the morning of December 27, 1996. Patrick’s red Apollo bicycle, a prized Christmas gift, was later found at the back of the petrol station.
Child killer Brian Field was jailed for life in 2001 for the kidnap, rape and murder of Surrey schoolboy Roy Tutill in 1968.
He had been living near Patrick and David's homes in Rowood Drive, Solihull - working as a gardener and odd-job man - and was a regular drinker at pubs in the area when they disappeared.
A recent documentary by Birmingham City University criminologist professor David Wilson shone a new light on the case claiming Field had been seen with the boys in the days before they vanished.
Prof Wilson also told ITV's This Morning he believed the case may have been handled better if the boys had not gone missing from a predominantly working class area.
