Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Business

Brooklyn pottery studio sells tiny takeout 'quarantine kits' as it seeks to survive

Co-owner of Mouse Ceramic Studio, Pedro Ramirez, poses with wheel-thrown pottery inside his closed studio, as his business is among thousands that have to try to find ways to reinvent themselves amid the coronavirus disease (COVID-19) outbreak, in Brooklyn, New York, U.S., May 13, 2020. One of the ways the studio is generating some income is to sell so-called 'quarantine kits' including mini-wheels for amateur ceramicists to work at home. REUTERS/Jillian Kitchener

For 64-year-old New Yorker Victoria Rosenblatt, giving up her calming pottery hobby during the stresses of the coronavirus lockdown was not something she wanted to contemplate.

But her local pottery studio had been forced to close. So she purchased from the studio a mini pottery wheel on which she can make tiny pots and jugs at home.

Mouse Ceramic Studio, in Brooklyn, is among thousands of small businesses that have had to try to find ways to reinvent themselves during the coronavirus lockdown that is now heading into its third month in New York, the epicenter of the U.S. outbreak.

Co-owner of Mouse Ceramic Studio, Pedro Ramirez, holds a mini-wheel inside his closed studio, as his business is among thousands that have to try to find ways to reinvent themselves amid the coronavirus disease (COVID-19) outbreak, in Brooklyn, New York, U.S., May 13, 2020. One of the ways the studio is generating some income is to sell so-called 'quarantine kits' including mini-wheels for amateur ceramicists to work at home. REUTERS/Jillian Kitchener

The previously thriving business revolved around in-person classes and parties and has seen its revenue plummet, said owner Pedro Ramirez.

"It's like a trickle effect. If the bank wants their money, then our landlord wants his money and we have to pay up even though we're not able to be open," said Ramirez.

In response, he has moved to alternatives such as online classes for people who wish to try their hand at sculpting without a wheel at home, selling blocks of clay - and a $200 'Quarantine Kit.'

Co-owner of Mouse Ceramic Studio, Pedro Ramirez, poses with wheel-thrown pottery inside his closed studio, as his business is among thousands that have to try to find ways to reinvent themselves amid the coronavirus disease (COVID-19) outbreak in Brooklyn, New York, U.S., May 13, 2020. One of the ways the studio is generating some income is to sell so-called 'quarantine kits' including mini-wheels for amateur ceramicists to work at home. REUTERS/Jillian Kitchener

The kit features a miniature 1.75-inch (4.4-cm) wheel and tools converted from chopsticks. Demand has outweighed stock, said Ramirez.

Aficionados find that making the pots keeps them going through these tough times, he said. "People say: 'Clay is my therapy,'" Ramirez said.

Rosenblatt agrees.

"When I am at the wheel, that is the time that I'm not thinking about anything else," she said. "So it is centering time for me."

(Reporting by Jillian Kitchener; Writing by Rosalba O'Brien; Editing by Peter Cooney)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.