Brooklyn Beckham is facing a legal challenge from German brewing giant Beck’s after attempting to trademark a name for his latest culinary project.
The son of Victoria and David Beckham recently launched his hot sauce brand, Cloud23, which debuted in Whole Foods across the UK last autumn.
The range, named after the number 23 shirt famously worn by his father at Real Madrid and LA Galaxy, includes two varieties: Sweet Jalapeño and Hot Habanero.
Now, as the 26-year-old seeks to expand into new food offerings under the brand ‘Becks Buns,’ he’s reportedly run into opposition from Beck’s beer, which is owned by Brauerei Beck & Co.
According to The Sun, the drinks company has filed to block the trademark and secured a one-month extension to submit formal paperwork relating to its challenge.
“It’s one thing after another for Brooklyn,” a source told the outlet.
“First his row with his dad blows up — and now he’s got another Beck’s looking like it’s going to become a bit of a headache.”
The Standard has contacted Brooklyn Beckham’s rep for comment.
The trademark snag comes amid reports that his relationship with his family has become so strained that he now reportedly "wants no contact" with them.
The aspiring chef and his wife, Nicola Peltz, 30, have been at the centre of a highly publicised feud with David and Victoria Beckham. That rift now appears to extend to his siblings Romeo, Cruz, and Harper — with whom he was once very close.
David Beckham, 50, is expected to be knighted by King Charles this Friday. While a source claims Brooklyn is "thrilled" for his father, saying the honour has been a long time coming, they allege he only learned of the news via media reports — not directly from his family.
A source close to the Beckhams told Page Six: “Brooklyn told his family he wants no contact and he’s not responding to those that try to connect.”
However, a source close to Brooklyn denied this narrative, saying: “Everyone’s focus should be David Beckham’s great honour.”
Brooklyn and Peltz married in April 2022, and tensions between Peltz and Victoria have reportedly simmered ever since. The pair were notably absent from David’s 50th birthday celebrations last month.
They fuelled speculation after appearing together on the cover of the German edition of Glamour magazine last week.
In the shoot, Brooklyn posed shirtless, and eagle-eyed fans noticed that he had altered a tattoo once dedicated to his mother.
The original ink, reading "mama’s boy" over his heart, now appears to be covered by a large floral design, believed to represent Peltz’s wedding bouquet.
Brooklyn is said to have around 100 tattoos — with approximately 70 of them dedicated to Nicola and her family.
