While TikTok and Instagram often dominate conversations around Gen Z’s favourite platforms, Pinterest is steadily rising as a significant influencer among the under-30s.
The visual search engine has become a go-to for mood boarding fashion, beauty, and interiors, making its annual Pinterest Predicts report a surprisingly accurate fashion crystal ball.
In recent years, the report has successfully forecasted trends from the 'tomato-girl summer' to the 'quiet luxury' overhaul.
This year’s data suggests a definitive move away from streamlined 'stealth-wealth'. Instead, expect a maximalist resurgence, with 1980s silhouettes, bold jewellery, and a fresh take on utilitarian khaki poised to define the coming year’s style landscape.
It’s a line-up that sounds chaotic on paper, but actually reflects a broader shift in how people want to dress – with more personality and a willingness to lean into nostalgia.
To unpack the trends – and explain how to actually wear them without looking like you’ve stepped out of a time capsule – we asked celebrity stylist Ellis Ranson to decode the five biggest looks set to dominate 2026.
1. Brooches and maximalist jewellery
Maximalism is back – not in the chaotic, everything-at-once sense, à la 2010s festival jewellery – but in a more retro, couture way. And according to Ranson, brooches are the easiest entry point.
With Chanel’s comeback last season thanks to new creative director Matthieu Blazy, fuelling the revival, Ranson notes that “Chanel is probably one of the best places that we see inspiration for brooches and that whole vintage retro styling that’s coming back.”
But forget the fussy pearl clusters of years past. Ranson stresses: “I would avoid the pearls [so as not to look outdated] and go for gold or silver – use a brooch instead of your statement earrings.”
When it comes to what to wear it with, she says “we’re doing shoulder pads now […] you could have a little brooch on a shoulder-padded top – it can be a really subtle, lovely way [to finish a look].”
The key is to lean into modern metals with a shine and steer clear of aged bronze and pearls so not to look too dated.
H&M Metal Brooch, £12.99
Zara Knit Jumper with Brooch, £35.99
2. Icy blues and celestial whites
When it comes to 2026’s colour palette, Pinterest users are overwhelmingly pinning frosted blues, moonlit whites and pearlescent textures – but how do you incorporate holographic if you’re used to dusty grey and denim ?
Ranson says an easy way to experiment with these is to swap them with your basics.
“Think of your basics and your base pieces,” she says. “Switch your white T-shirt for an icy blue T-shirt – rather than trying to wear a statement holographic blue blazer.”
If pearlescent whites feel too much, Ranson says to try accents of the colour family – “maybe a light blue bag or a blue court shoe with a simple staple look.”
Incorporating a trending colour palette into your basics helps elevate your everyday wardrobe into something more cool and current.
& Other Stories Sheer Long-Sleeve Top, £32
Per Una Sheer Sequin Embellished Fitted Vest with Rib Top, £46, M&S
3. Clunky, baggy and bold
The 1980s are back. Minimalism’s grip is officially loosening and we’re entering an era of volume – sweeping circle skirts, big shoulders, oversized belts and all-round capacious silhouettes.
“I am so excited that maximalism is back because I am a bit bored of the beige,” Ranson laughs. But she’s quick to warn that going full maximalist is a fast track to feeling swamped.
Her golden rule is one volumised piece at a time.
“Think about your proportions,” she explains, “maybe do a big skirt but then a more slim top or a cinched blazer with jeans.”
She tailors client choices to their height – “Ferne McCann [who’s 5’8″] could get away with much more shoulder pad,” she says, “whereas Dani Dyer [who’s 5’1″] being more petite, it could overtake her body.”
She says petite frames may prefer a cinched waist with gentler shoulders; whereas taller silhouettes can lean more into the drama.
“More is more is really fun,” she says. “[this trend] is very Carrie Bradshaw, big belts being massive and experimental silhouettes – it feels a bit more fun than the trends of 2025.”
Maniere De Voir Marie Twist Sleeve Tailored Blazer with Belt, £180
Cos Twist Barrel-Leg Jeans, £119
4. Laced up
Lace – once tied to prim-and-proper coquette-core – is entering a new era.
Pinterest searches are up for lace tights, lace trims and sheer lace detailing thanks to the runways of Dior and Bora Aksu – yet most shoppers aren’t looking to dress like a ballerina.
“Lace is a tricky one – you either love it or you really don’t,” says Ranson. Her advice is to micro dose the trend – don’t go with full looks.
“It could just be little, minor nods – a lace pocket, a lace hem, a lace cami under a blazer.” Even chokers and lace neck scarves are resurfacing, she says, which are inexpensive ways to test the trend.
For those who find lace too delicate, Ranson recommends contrast: “Team it with something a bit more masculine – an oversized blazer, wide-leg trousers, even the barrel jean.”
Zara ZW Collection Lace Camisole Top, £39.99
5. Khaki Coded
Utility jackets aren’t new, but the pocketed workwear is becoming the go-to style of 2026.
Structured safari-style jackets styled in earthy palettes are soaring in popularity, according to Pinterest.
But when it comes to tonal dressing – desert neutrals are tricky, bidding the universal question: What if it washes me out?
“I love camel beige, but it completely washes me out,” Ranson says. She’s sceptical of rigid colour analysis, explaining that a client’s results once contradicted everything she would have personally chosen for them.
Instead, her approach is easy and practical.
“Whenever I wear certain colours, I’ll remember what compliments I get,” she says, “I think that’s a good way to learn what suits you.”
If beige dulls you, try olive or pistachio. If icy neutrals brighten your eyes, lean into them. “Does your skin look smoother? Are your eyes brighter? Take note,” she says.
Holland Cooper Artillery Jacket, £179
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