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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Andrew Joseph

Bronny James debuted his Beats by Dre NIL deal in an awesome commercial with LeBron

Bron Bronny James NIL (Organization) Beats Beats by Dre NIke

NIL hasn’t just opened doors for college athletes to profit off their names, it has also paved the way for high school athletes to make money before ever stepping foot on a college campus.

And no high school athlete has more lucrative opportunities than Bronny James.

Just a week after Nike signed LeBron James’ oldest son to its first high school NIL deal, Bronny took his marketing game to another level with an endorsement from Beats by Dre. The Apple-owned headphone brand got both LeBron — Beats’ first-ever athlete signing — and Bronny to team up for a 90-second ad spot with the two playing a game of one-on-one.

Check it out:

Love that they got a Taco Tuesday reference in there.

Bronny is set to start his senior season at Sierra Canyon (Calif.). Currently, he’s 247Sports’ 41st-ranked prospect in the class of 2023 and has seen his stock rise after an impressive showing in the summer club ball circuit. Bronny has already visited Ohio State and is also thought to be considering Oregon, USC and Memphis if he goes the college route. With the NIL deal, he will certainly be attending a Nike school.

NBA fans loved seeing Bronny thrive in this latest commercial with LeBron. It must have been a great moment for LeBron as well.

This was how Twitter reacted

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