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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Jon Heath

Broncos won’t switch to throwback ‘D’ helmet logo

Many Denver Broncos fans love the team’s orange Color Rush uniforms that feature a throwback style “D” logo on the helmet. As long as team president/CEO Joe Ellis is acting as the Broncos’ de facto owner, that beloved logo won’t become permanent.

“That’s something I won’t [do],” Ellis said during his end-of-season press conference Monday. “If Brittany [Bowlen] or some other owner comes in here, you can ask that question then. No. That’ll be one-off as a throwback logo, if you will, moving forward.”

Ellis noted that a lot of fans enjoy the Color Rush uniforms but indicated that no major changes are on the way.

“I’m not sure we’re going to change anything,” Ellis said. “There are some rules that the league has in terms of uniform changes.

“You have to wait a while for various reasons centered around retail and other things. I’m still interested in seeing whether the fans are — there seems to be sort of a bullish movement on blue the way there used to be a bullish movement on orange.”

Denver switched from blue primary jerseys to orange jerseys in 2012.

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