The Denver Broncos announced a multi-year deal with FanDuel as a sports betting partner and daily fantasy partner on Monday. The Broncos are the first team to reach a deal since the NFL allowed such partnerships in May.
Terms of the deal were not disclosed. FanDuel will be allowed to use the Broncos’ marks and logos in marketing as part of the agreement.
“FanDuel has built a strong reputation as a premier gaming destination for sports fans,” Broncos chief commercial officer Mac Freeman said in a press release. “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans.
“With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”
FanDuel recently launched online and mobile sportsbooks in Colorado in partnership with Twin River Worldwide Holdings, Inc. and Golden Gates Casino Black Hawk.
