Fashion label founder and TikToker Brittney Saunders has never been one to shy away from calling things as she sees them — and now she’s weighing in on the internet’s latest size inclusivity debate after a viral TikTok sparked major backlash across socials.
In the now-viral clip, posted by Chimaera streetwear owner Marie Efstratiou, the 34-year-old claimed that brands “don’t need to stock sizes XXXXL” and suggested people should “choose health and drop to a safe size”.
The caption doubled down, adding hashtags like #health and #obese — which, predictably, didn’t go down well online.
Speaking to news.com.au, Efstratiou said she stood by her comments and insisted her post wasn’t “fat phobic”, claiming the “issue lies within” those who disagreed.
Brittney addressed the video in question on the latest episode of her Big Business podcast and she did not hold back.
The founder of fashion label Fayt had a pretty clear response to that logic: “That girl that made that video, obviously, she’s just a fucking idiot,” she said. “If I’m being completely honest, sorry.
“I don’t ever want to be like, nasty or whatever. But there’s obviously people that have those opinions, but for her to vocalise it with her face in it, and her brand name written in her bio, like you’re an idiot.”
She went on to unpack why comments like that are not just unnecessary, but harmful — especially coming from people who also run fashion brands.
“These [big] brands have the budget to do it, they have the facilities to do it,” Brittney said. “When a brand has been around for 10 years and has millions in revenue, them not extending their sizing isn’t a resources issue. It’s a values issue.”
The debate hits close to home for Brittney, who’s built Fayt on size inclusivity and has shared before how customers sometimes still don’t “get it”.
On Big Business, she recalled people making strange assumptions about her stores simply for featuring mannequins that aren’t sample-sized.
“We have mannequins in the window that are like a size 14,” she said. “I’ve had people walk past and say, ‘Oh, is this a store for fat girls?’ And I’m like — what is wrong with you? This is a shop for people.”
It’s a frustrating reality check about how far fashion still has to go. Even in 2025, many major labels that could easily afford inclusive ranges still haven’t moved past size 14.
According to the Australian Bureau of Statistics info from 2017 to 2018, the average Australian woman wears a size 14–16. More recently body-positive app Mys Tyler suggested the average was a size 16 in 2024 — meaning the “mainstream” sizing these brands cater to doesn’t even cover the mainstream.
Brittney didn’t claim perfection either. “Inclusivity is something we strive for, but I don’t want to say I’m the poster child for it,” she said. “If I can inspire a small percentage of the industry to do better, that’s enough for me.”
And that’s really the quieter message beneath her blunt podcast moment: inclusivity isn’t about press releases or oversized slogans about empowerment. It’s about impact — the small, human kind.
“I’m not saying it will change their life,” Brittney said. “But it really can have a positive impact. That’s what being inclusive is all about.”
The post Brittney Saunders Fires Back After Fashion Brand Owner’s Wild Size Claims: ‘F**king Idiot’ appeared first on PEDESTRIAN.TV .
