Millions of adults have escaped to the bathroom during lockdown - as it becomes their sanctuary for some peace and quiet.
A study of 2,000 adults found 68 per cent reckon the bathroom has had a positive impact on their mood.
And 36 per cent claimed they've been spending longer in there than ever before.
A third enjoy the calmness, while 39 per cent said it helps them to unwind after a hard day.
But 22 per cent find it's the only place in the house they can get some peace and quiet.
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A spokesperson from Soap & Glory, which commissioned the research to mark the launch of its UPLIFT range, said: "It's been really interesting to see the nation's different attitudes towards the bathroom since the start of the pandemic.
"We have all needed a bit of 'me-time' and it shows that the bathroom is the perfect place for us to enjoy this.
"It's a room where we can unwind with a bath or shower - and there is a lock on the door when you really need to have five minutes to yourself."
The study also found the average adult now sets aside 22 minutes for their leisurely daily wash, which equates to almost six days a year.
It also emerged 28 per cent have been able to pamper themselves more in the bathroom since the beginning of the first lockdown.
And 55 per cent will continue with their pampering regime long after restrictions have ended.
The research, conducted via OnePoll, also found that the extra time spent in the room means 90 per cent have given it some 'DIY TLC' over the last 12 months.
Upgrades include a fresh lick of paint (35 per cent), new tiles (21 per cent), a new mirror (28 per cent).
More than three in 10 have also bought fancy new accessories (31 per cent) - including toothbrush holders, towels, and soap dispensers - and a quarter even installed a new shower.
The Soap & Glory spokesperson added: "Now more than ever, as people are seeking true escapism in their house, a private place to get away from it all and have some 'me time', they want to find ways to make this space the best refuge possible.
"We know now more than ever that people are looking for bath and body products that will invigorate and refresh their minds.
"They're looking for products to bring an energizing feel to the start of each day.
"In response to the pandemic, the nation has been leaning towards these more invigorating beauty products to help uplift their mood.
"With this in mind, we are particularly excited about the launch of our new UPLIFT range, which is perfect for this consumer purpose, having been designed to leave users feeling energised, positive and ready to tackle the day."
