Brits craving a taste of holiday after a summer at home

By Neil Shaw

Brit travellers have emerged from lockdown with more adventurous tastes and discerning palates when eating abroad, reveals new research from Gousto.

Hungry for variety, 2 in 10 Brits would now avoid travelling with a ‘picky eater’, and 7 in 10 Brits count being an adventurous eater a key quality in a travel buddy. A third would find it a major turn-off if someone they took a trip with only wanted to eat ‘British’ food in a foreign country. Holidaymakers from Scotland, Yorkshire (40%), and the East Midlands (36%) have come out of lockdown the biggest ‘foodie tourists.’

Other holiday ‘plate peeves’ include wanting to eat in a hotel most of the time (25%), eating in fast-food restaurants they have back home (31%) and wanting to eat the same cuisine every trip (24%). Furthermore, gone are the days of taking Instagram-worthy snaps of holiday dishes, half of Brits would now roll their eyes at this.

The change in mindset comes about as half of those surveyed reveal they honed their skills in the kitchen during lockdown, with half now cooking from scratch more than they did before, and a third getting more experiential with herbs and spices. A quarter have been using ingredients they had never tried before.

The research carried out with 2,000 British adults also revealed that travellers are hungry to get off the ‘eaten’ track when they do finally getaway. Nearly half (46%) have a big appetite to travel further off the grid than they did before and live like a local.

Top five far-flung foodie destinations Brits want to escape to:

  1. USA

  2. Mexico

  3. Thailand

  4. India

  5. Japan

The top 5 red-list dishes Brits are craving most:

  1. Mexican tacos

  2. Indian street food (e.g. Pakora Chaat)

  3. American soul food (e.g. Fried Chicken)

  4. Argentinian steak

  5. Thai green curry

The study comes as leading recipe subscription box brand Gousto launches a limited-edition Street Food range and unveils Flavourlust, an immersive pop-up coming to London this month (Friday 17 and Saturday 18 September)

Kathryn Huxtable, VP of Food Proposition at Gousto said: “It is definitely time we shake off the tired cliche of the British holidaymakers' fussy palate. We see the nation’s love of variety and trying new things and after over 18 months of scuppered holiday plans, people are desperate for a taste of faraway travel and to experience exotic new flavours. Flavourlust will quell all these far-flung food cravings, without you having to consider red, amber or green lists.”

Tickets to Gousto’s Flavourlust pop-up are £15 each, and can be booked via flavourlust.eventbrite.co.uk. Can’t attend the event? Order a recipe from Gousto’s Street Food Range via www.gousto.co.uk until 28th September 2021.

Follow the campaign via @GoustoCooking #Flavourlust.

For more stories from where you live, visit InYourArea.


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