A British music promoter and former drug baron has been shot dead during a party in Jamaica.
Owen Clarke, widely known as 'Roy Fowl', can be seen smiling and enjoying the music at the lavish revels.
But moment later the 62-year-old career criminal was lying dead next to his showy red Range Rover, shot dead by an unknown gunman.
The businessman first made his name organising glitzy Birmingham reggae music nights, Birmingham Live reports.
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Inside the music industry he was known as a 'fixer', with connections to the biggest names on the Caribbean scene.
But he was also a cocaine baron and in 2004 his second life caught up with him and he was jailed for 13 years for running an international drug crime empire.
Birmingham reggae stars Meddy Ranks and Megan Sky arrived at the deadly party in Jamaica seconds after the shots were fired.
They said the brutal slaying could spark a vicious turf war.
"People were leaving, but some stayed to take pictures,” said Mr Ranks. “Megan was pretty shook up.
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“There will be more violence and struggles because that’s the way it is when someone who works in the community is killed," he continued.
"That is what everyone does to everyone. I don’t think it’s finished. This man was not a small fish.”
Officers in Jamaica been placed on high alert after an video surfaced online warning 100 “heads” will be taken for the death of Clarke.
Two men on motorbikes opened fire on the mogul as he emerged from the party just before midnight.
They fled the scene and have yet to be traced.
Clarke had become infamous for his lavish displays of wealth, including being seen in UK nightclubs lighting cigars with £50 notes and leaving the labels on his designer clothes so everyone could see the tens of thousands of pounds he had spent on them.

Mr Ranks said he too had been a grateful recipient of Clarke's cash.
"He came to one party and was just handing out money,” he said. “He gave me 1,000 Jamaican dollars.
“I feel emotional. To my knowledge, he was a kind man, he was very friendly to people.
“I have to give him respect for his community work. I look at the hand that is giving the gift, not the face.”
Some in Jamaica fear Clarke was murdered because he planned to spill the beans on his extraordinary life to a local journalist.
One senior detective told a local newspaper the police were ready to act should any other gangsters attempt to avenge his death or continue the bloodshed.
“We have been getting a number of reports that individuals are planning a number of attacks, but the police have stepped up presence and have put things in place to clamp down on any such developments.
"Criminals will not be allowed to wreak havoc."