- Rolls-Royce has been named the UK's most iconic trade mark by the British public, according to a survey by the Intellectual Property Office (IPO).
- The luxury car manufacturer, founded in Manchester, was described by respondents as a "worldwide metaphor for the best of the best" and "the mark of quality".
- Surprisingly, Radio Caroline, the pioneering offshore radio station, secured second place, outranking well-known brands such as Twinings, Cadbury, Bass, Burberry, TfL Roundel, Calpol, Mini and the BBC.
- The survey was conducted to commemorate 150 years since the UK's first trade mark, Bass & Co's red triangle label, was registered on New Year's Day in 1876.
- Adam Williams, the IPO's chief executive, emphasised that trade marks are crucial for brand trust and have supported British businesses and innovation for generations.
IN FULL
UK’s most iconic trade marks revealed, as voted by the British public
