Britain cannot share Europe's new advertising joy

A report due out tomorrow (Monday) by the London-based media-buying firm Carat International is expected to predict a 5.7% rise in global advertising expenditures this year. But it has revised downward its previous forecast by one-tenth of a percentage point, citing a smaller-than-expected boost from the World Cup and unforeseen weakness in Britain. France and Germany are enjoying advertising upturns while Sweden is benefiting most from the switch from print to web. Another survey, by Nielsen Media Research, found that Britain's advertising outlays fell 2.9% in the first quarter. (Via Europe - International Herald Tribune)