Daisy May Cooper's eye-raising comments about the Sugababes was missed by the ITV audio team who didn't get to the bleep button in time. But desperate to limit further damage on the live Brit Awards coverage, they managed to mute the aftermath instead.
Daisy was handing out the award for best alternative or rock act on Saturday night's event - won by Matty Healy - when she made the crass remark.
The BBC This Country star and Sky Never Mind The Buzzcocks team captain told the audience that earlier in the night, she was in the bathroom when she saw the Sugababes. "And they weren’t doing coke – they were lovely," she then added, leaving viewers at home and in attendance stunned. ITV failed to censor the joke in time - but bleeped out the aftermath.
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Viewers were quick to react on social media. Danielle said: "Daisy May Cooper saying 'don't worry about the Sugarbabes they weren't doing coke.' Got me screamin' why was that blurred out." While Scott Bryan wrote: "Thoughts and prayers to the “Audio Muted” team failing to mute Daisy May Cooper talking about the Sugababes in the toilets #BRITs."
"The person on the censor button being too late to mute Daisy May Cooper’s audio #BRITs," Lauren said. Ben Powell laughed: "What! Bad muting there of a gag about @Sugababes doing coke in the toilets."
Richard T said: "But it’s live Live LIVE - not!!! Most of its felt soulless and dire. Hardly a smile to be seen. If you’re happy then let’s see your faces show it." Earlier on in the evening, the Sugababes had graced the red carpet.
Daisy's gaffe wasn't the only one of the evening - close to the climax of the event, host Mo Gilligan was forced to apologise for "technical difficulties" that meant viewers were shown archive footage of Adele performing at last year's ceremony. It came ahead of David Guetta closing out the ceremony with a medley of his hits.
And earlier on, Mo had appeared to introduce a Sam Capaldi - before Glaswegian singer Lewis Capaldi took to the stage.
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