Bristol Rovers has been nominated for Best Club Marketing Initiative at the Football Business Awards 2019.
The club has been selected for its campaign around the launch of its 2019/2020 home football kit.
The campaign focused on throwbacks to nostalgic kits, acting as teasers to the reveal of the home shirts that are based on the kit worn by the side crowned Third Division Champions in 1989/90.
Members of the current squad were filmed at the Memorial Stadium as part of the 'big reveal' and the video and had more than 35,000 views online.
Commercial director Tom Gorringe said: "It's great that the work around the marketing campaign for new 2019/20 home kit has been recognised by such a prestigious industry body.
"A lot of consideration was taken prior to the campaign on how we could really build excitement to the launch of the kit by releasing the small teaser videos, which themselves enticed a lot of engagement and touched on the traditional values that the club is based on.
"The reaction the campaign generated was hugely positive, as it appealed to our fanbase in its entirety, engaging supporters both young and old.
"On the back of a successful marketing campaign, the club witnessed a boost in sales of the kit once it became available to purchase and the kit, paired with the new away strip, is on course to be one of our best-selling replica shirts in recent years.
"I’d like to go on record in thanking our media team, Tom Minty, Alex Slater and James Hayhoe for their efforts, who brought the campaign to life."
The Football Business Awards is the annual event that pays tribute to the supporting businesses that assist and enable the success of the game.
Last year, Bristol Rovers was presented with a Bronze award for its 'Step Up' campaign around the launch of the 2018/19 season tickets.
The winner will be announced at a events ceremony in London on Thursday, November 28.
