A new direct flight to Germany is launching from Bristol Airport next spring.
German airline Lufthansa has announced plans to run a twice-daily flight to Frankfurt from Bristol from March 30, 2020.
The flight route is an "endorsement" of the city and will be "critical" to the region, according to Bristol Airport's business development director Nigel Scott.
"[This route] is hugely significant for Bristol," he said. “Frankfurt is a key destination. It is the financial capital of Europe and we have a strong financial sector in Bristol."
The flight will only be 40 per cent leisure travellers, with Lufthansa targeting the business market in the region, according to Business Live.
Andreas Koster, a senior director at Lufthansa Group, said: "We want a stronger footprint in the region.
"Bristol is an important city in the Lufthansa network for point-to-point passengers as well as for passengers connecting to one of the many other Lufthansa destinations.
"The business market in the West of England is strong and we are a very business focused airline.”
But the airline hopes to attract more travellers looking to visit Germany and destinations further afield too.
Mr Koster added: "[In Frankfurt] you can discover a metropolis of great diversity - culture, tradition, shopping, finance and trade shows."
He says Brexit has not impacted the growth of the airline group, which includes Lufthansa, Austrian, Swiss, Brussels Airlines and Eurowings.
He added: “The Brexit discussion has been going on for over three years and we got hit with the pound rate falling but we are still growing because of the strength of the economy."
The cost of a return journey will be around £105 and will depart Bristol at 9.35am (arriving at 12.10pm) and 5.50pm (arriving at 8.25pm) each day.
Tickets for flights go on sale today.
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