Feb. 04--Subway has ditched its longtime $5 footlong promotion, blaming higher food prices.
The sandwich chain said on Tuesday it will offer classic footlong subs for $6. It also has a "Simple $6" deal that includes a choice of six different sandwiches, a 21-ounce drink and chips.
Subway first started offering the $5 deal in 2007, and it proved to be a sales driver for cost-conscious customers during the recession. February is the traditional launch month for the deal.
sbomkamp@tribpub.com
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