Sept. 03--Snapchat is now challenging Facebook by getting 4 billion video views per day, according to the International Business Times.
Citing a source "close to the Los Angeles start-up," the report said the views were being generated solely by the app's "Live Stories" feature, which curates clips from around the world.
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FOR THE RECORD
9 a.m.: An earlier version of this article stated that the news site Business Insider first reported Snapchat's latest video views numbers. It was the International Business Times.
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Snapchat didn't immediately respond to a request for comment.
The company's founder and chief executive, Evan Spiegel, told Bloomberg in May that the company was generating 2 billion views a day.
Facebook said it hit the 4 billion mark during the first quarter of this year.
The numbers will boost Snapchat's bottom line as advertisers gravitate toward the app's millennial audience.
Snapchat has raised over $1 billion, implying a valuation of about $16 billion.
