Aug. 27--Once again, the rumors proved true.
Apple just sent out media invites for its annual September event, which will be held on Sept. 9 at the Bill Graham Civic Auditorium in San Francisco.
Traditionally, the Cupertino, Calif., tech company's September event has been devoted to introducing the latest iPhone models, although this year it might also reveal the latest-generation Apple TV. Expect some updates on the Apple Watch and iOS 9 as well.
SIGN UP for the free California Inc. business newsletter >>
As usual, the invite was light on details. "Hey Siri, give us a hint," was printed across the top.
The event begins at 10 a.m. PDT. We'll be reporting live from San Francisco that day; no word yet on whether Apple will provide a livestream.
Thursday's event was right on schedule: Last year, Apple held its iPhone event on Sept. 9 and sent invites out two Thursdays in advance.
MORE ON APPLE:
Tech stocks see a brief pick-up as Apple says it's doing well in China
Apple disputes report that users are bailing on Apple Music
Apple earnings and sales beat expectations, but forecast disappoints
