Brian Laudrup suspects Celtic 's raging crisis has been borne of looking too far ahead in their quest to make history.
The Rangers hero reckons there's an assumption 10 In A Row would simply "happen" rather than being earned.
He knows all about the strain of delivering the fabled achievement, having fallen short with the Ibrox side in 1998.
But the Dane feels the hysteria which has accompanied Celtic's tilt at history has surpassed anything Rangers experienced back then.
He told the Daily Mail : "To me, part of the problem in Celtic's current circumstance is that, for a long time, all the hype has been solely about ten-in-arow not the process of how you get there and what you have to do to win it.
"It has almost been viewed as an event that will happen rather than an achievement to be earned. The relentless nature of that talk has really got to some people.
"There was hype in season 1997-98 when Rangers were trying to win ten-in-a-row. Of course there was. And we didn't do enough to get over the line in the end.
"However, the situation with Celtic this season feels different. Perhaps it's the social-media age, I don't know. But the fact they have fallen behind in the league even with so long left in the season and a chance to recover seems to have led to an implosion.
"One that has taken in the manager, the players and, judging from the scenes on Sunday, some supporters."
Laudrup experienced a fan revolt at Fiorentina that surpassed anything witnessed outside Celtic Park at the weekend, where supporters gathered to call for Neil Lennon to be sacked.
But he believes any such chaos can cause fractures within the dressing room.
The 51-year-old continued: "...players at any club do start to look at each other when they end up in the middle of chaos.
"You can get cliques. It could be foreign players and home players. Or older players in one corner, younger players in another.
"You want to go out and be successful, but the anxiety is always there. The cycle becomes more difficult to break. I do wonder about Celtic's unity.
"There have been rumours about players wanting to leave and others are clearly not playing to the best of their ability, even though they would always want to. You think of Odsonne Edouard, who is such a gifted striker but having a very difficult season.
"New players have come in and struggled in different ways, be it Shane Duffy or Albian Ajeti. You don't see leadership on the pitch. Even Scott Brown, who has been a huge captain, looks a little lost.
"I was quite shocked by their performance in the Old Firm game but those same problems no creativity and defensive fragility have gone from bad to worse.
"You can get a bit spoiled when you win so many trophies. It can happen to players and certainly to fans when success has been so constant.
"Maybe that was always a danger for Celtic, but surely no one would have predicted in August that this would be the situation at the start of December.
"But here we are now, with Neil Lennon's job on the line. Celtic's directors will have to take some big decisions to plot a path back towards harmony.
"If it escalates then, as a team, you just simply can't go and perform.
"All the hype has been about 10 In A Row and not how you get there."
