Brewer and pub chain BrewDog has announced plans to release a new beer called ‘Yaldi’ - following a Twitter spat with low-cost supermarket Aldi.
The exchange came after an Aldi customer shared a picture of the grocery chain's new 'Anti Establishment IPA' beer, pointing out it appeared to be a mocking take on BrewDog's own Punk IPA, reports the Daily Record.
The writer pointed out similarities to the Aberdeenshire beer brand's flagship beer, adding the name of Aldi’s take on the IPA, which also comes in a blue can, was "legendary".
The tweet received over 9,000 likes with beer lovers flocking to agree.
The image caught the attention of BrewDog founder James Watt who tweeted a picture of a mocked-up 'new beer' entitled Yaldi.
He wrote: “Inspired by ALDI’s take on Punk IPA from yesterday, we are making a new beer. YALDI IPA is coming soon! Maybe our friends @AldiUK will even sell it in their stores?”
He later tweeted a further twist claiming Tesco also wanted to stock the beer.
Aldi quickly hit back on Twitter, telling BrewDog it would consider stocking the beer in its middle aisle, which is famously known for hosting a random assortment of products.
Glasgow-based Overtone Brewing joined in offering to collaborate with BrewDog on the beer, after revealing it already produced a hugely popular IPA with the same name.
Founder Bowei Wang said: "Just to avoid any confusion over the name, as we've been brewing our Yaldi NEIPA since March, the offer is open, we would love to collab with you BrewDog."
Aldi has since fired back suggesting a name for the beer with a post on Facebook stating: "We would have gone with 'ALD IPA'. Send us a crate and we'll talk."
It seems BrewDog has listened with its founder posting a pic of a mock up of the new 'ALD IPA' beer which even features the supermarket's branding.
A spokesperson for Aldi said: "We shared a new name suggestion on the Aldi Scotland Facebook page and Aldi UK twitter, and BrewDog are sending a crate our way."
BrewDog has been contacted for comment.
