Thousands of beer drinkers are being introduced an online vegan grocery service as part of a new collaboration between two innovative brands.
BrewDog has developed a new pale ale in collaboration with The Vegan Kind with the beer being shipped to members of the Scottish brewer’s BrewDog and Friends subscription service next month.
The new beer comes in 330ml cans carrying both BrewDog and The Vegan Kind branding. It will mark Veganuary by introducing BrewDog’s army of craft beer fans to the plant-based online retailer.
The Vegan Kind operates a subscription box service and online supermarket stocking 5,000+products from vegan cheeses to plant-based meats and cruelty free make-up.
Both Scottish brands collaborated to come up with a unique 5.5% pale ale for The Vegan Kind. The recipe features sultana and Columbus hops combined with Vienna malts to create a pale ale flavoured with citrus, pineapple and pine.
In the tasting notes BrewDog says: “Together with The Vegan Kind, we’ve conjured a 5.5% pale ale that nods to the celebrated West Coast style. A lively bitterness is accentuated by baskets of ripe pineapple, bright citrus notes and hints of pine."
The Vegan Kind was founded in 2013 by husband and wife team Scott and Karris McCulloch from their home in Glasgow. It now operates out of a 30,000 sq ft facility in Glasgow employing more than 60 people.
Scott McCulloch, chief executive, said: “I’ve been a massive fan of BrewDog for several years and regularly enjoy their beers so it’s fantastic to launch this collaboration between them and The Vegan Kind.
“We know that the BrewDog community are deeply passionate about our planet and making carbon-conscious choices with their food and drink, so we are really excited to collaborate.
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