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Nottingham Post
Nottingham Post
Entertainment
Courtney Pochin & Carly Odell

BrewDog launches meat and vegan hybrid burger - and people are very confused

Conflicted between veganism and eating meat? 

Well now you can do half and half with BrewDog's new burger. 

The nationwide chain of pubs has launched a burger that's 50 per cent vegan and 50 per cent meat. 

Confused? Unsure what the point of the burger is?

You're not alone - the announcement has been slated by social media users. 

In attempt to bridge the gap between the worlds of meat eaters and non-meat eaters, they're serving up a patty made from half beef and half plant-based fake meat, MirrorOnline reports.   

BrewDog, which has a branch in Broad Street, announced the creation in a post on Twitter.

What do you think of this new meat-vegan hybrid burger? (BrewDog)

They said: "INTRODUCING: THE HYBRID BURGER. 50% plant-based Beyond Meat & 50% beef burger patty. Melted vegan gouda cheese. Crispy onion straws. Potato rosti. All sandwiched between Matcha Tea buns.

"50% less meat, 100% delicious. Try it now in your local burger-flipping BrewDog bar." 

But their post wasn't received very well by fellow users who quickly branded the burger "dumb". 

One person replied: "As someone who enjoys meat, this burger is dumb. 

"I do enjoy the idea of eating a Beyond Burger to see how it actually compares to real meat, but when its 50/50, what's the point??? All or nothing."

Someone else simply commented: "This is trash!" 

A third added: "Is it April 1st today?" 

However not everyone was totally opposed to the idea, with some people thinking it was a good way to cut a little meat out of our diets. 

A different user wrote: "Probably appealing to the large number of meat eaters who wouldn't dare to order a veg burger but might be tempted to try something that's a bit of both. People are incredibly picky –I think this provides an option for people in the middle and encourages them to go veg next time."

A second thought: "This seems like a great way to reduce meat consumption for people who might have a hard time giving it up entirely at first!" 

Responding to the critics, BrewDog's customer service Twitter account explained why they'd created the burger. 

They said: "We’ve seen a growing demand for alternative proteins, and we already stock vegan friendly options in all of our bars, but we wanted to do something for flexitarians - people looking to cut down but not totally stop eating meat."

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