BrewDog has launched its first international joint venture in Japan, which will see its Punk IPA, Hazy Jane and Elvis Juice beers rolled out across the country during September via a partnership with Asahi Breweries.
The Ellon-based business will retain a controlling interest in BrewDog Japan, but it will operate as a standalone entity, with its own sales, marketing and back-office teams.
BrewDog beers are already available in limited locations across Japan, but the joint venture will invest to grow brand awareness country-wide.
Founded in 1889 in Osaka as the Osaka Breweries, Asahi Japan has since grown to be one of the largest brewers in Japan.
The joint venture will be run by newly-appointed chief operating officer, Daisaku Okuda, who brings with him more than 30 years experience in the drinks industry, including nearly 20 years at Asahi.
James Watt, chief executive at BrewDog, said: " We’re excited to be growing our presence in Japan and, in Asahi Japan, to be doing so in partnership with one of the most prestigious names in the drinks industry.”
Okuda, chief operating officer at BrewDog Japan, said: “With its reputation for high-quality craft beers, BrewDog already has an established fanbase in Japan.
“We’re pleased to launch the business operation in Japan to help bring great beer to consumers across the whole country.”
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