Brendan Rodgers issued a stark reminder that Celtic didn't dominate in Scottish football last year as he answered a question ahead of the Como Cup.
The Parkhead boss was quizzed on how his side have "dominated" domestically in recent years but rebuffed the suggestion.
But Rodgers was quick to insist his side didn't seize a treble last season as he set out his demand to improve in the 2025/26 campaign.
[[Celtic]] lifted the Scottish Premiership title and the League Cup trophy last season but lost on penalties to Aberdeen in the Scottish Cup final at Hampden.
Despite a trophy-laden spell for Celtic in recent years, Rodgers voiced his confidence that his side would improve this season both in domestic and European action.
Read more:
-
Brendan Rodgers in 'very confident' response over Celtic transfers
-
McGregor opens up on prospect of facing ex-Celtic team-mates Kuhn & Valle
"As a football club, we aim to improve every single season," said Rodgers when quizzed on domination in Scottish football.
"We didn't dominate last year, we won two out of three trophies.
"But also being in Europe and making sure we are competitive and challenging at that level is very important for us, consistently not just one season.
"We believe we can be even better this season on the domestic front and also we can take those experiences that we have had over these last couple of seasons into Europe where we aim to perform very, very well.
"Celtic is a huge club. You can never stand still. It moves at a really, really fast speed and you need to move with it and that is all abotu improving, all about developing.
"And for me as a coach it is developing players to be the best they can be and hopefully then we see that in the team format."