Tuesday night on The LockUp on Radio 1, Mike Davies introduced a song by saying, "This is a song from a new videogame that's coming out". That's a new one. While EA is happy to shout out about well-established bands that are making their games more accessible (Black Eyed Peas, Paul Oakenfold, Mark Mothersbaugh), I've never heard a DJ introduce a new band (doing a cover version for goodness sake) by linking it to a video game.
The potential is surely there, if the much lauded soundtrack of the original WipEout is anything to go by. And in this day of Bemani-tastic music-based product, the door is wide open for serious marketing opportunities. EDGE was cunning in their extrapolation of SingStar's future - as a new merchandising avenue for unknowns off the back of well-known acts' CD extras, but have you ever bought a band's release because it was in a game?
