Retailer Bravissimo saw sales decline during the pandemic
(Picture: Bravissimo)The lingerie and swimwear brand Bravissimo has become the latest company to show how lockdowns hurt bricks and mortar retailers, but it said shops remain “a key focus”.
The firm, which has 26 standalone stores in the UK, said total revenue in the year to October 2020 dropped 30.1% to £42.1 million.
It recorded a pre-tax loss of £4.4 million, widening from a £637,308 loss in the previous 12 months.
Bravissimo, which specialises in D cup and above products, was hit by temporary store closures and demand for swimming costumes suffering due to travel restrictions.
The company adapted its offering in the pandemic with new virtual bra fittings. It saw positive online trading and a rise in new customers.
Chief executive Leanne Cahill said physical fittings and store environments “remain key strengths of our UK business and these are being enhanced” by an improved ecommerce arm.
Sarah Tremellen is the chair and founder of the group.
