If shameless self-promotion had a high-achievers list all of its own Richard Branson would surely top the heap. His latest wheeze sees the reliably unabashed Mr Virgin, face painted with the cross of St George, projected 50ft high on to Sydney Harbour Bridge in an attempt to wind up the Aussies just as the Ashes series kicks off. It's hardly the worst bit of sledging Monkey has seen. Oh, but it also just happens to draw attention to Virgin Media's "Fifty50" campaign, which sees the cable company donate £1,000 to charity for every England batsman who scores a half century during the series. So that's three grand so far. Here's a PR idea. Monkey will pledge a bag of his favourite nuts for every week Dicky spends out of the public eye. Isn't that space trip coming up soon? Why not stretch it out a bit, hey?
