Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the world. We’re here to help explain the “Let’s go, Brandon” chants, how they started in NASCAR and how it led to a sponsorship debacle within the sport.
By now, you’ve probably heard about the “Let’s go, Brandon” chants, the phrase with the not-so-secret real meaning of “[Expletive] Joe Biden.” Maybe you heard it originated in NASCAR following a Talladega Superspeedway in October, or that the driver and team involved, Brandon Brown and Brandonbilt Motorsports, recently attempted but failed to capitalize on that phrase with a related sponsorship.
And maybe you’re still a little confused about what on earth is going on. That’s OK because we’re here to break it down.
